The ShareIQ dashboard provides a composite view of earned media performance – trends in content engagement, audience size and influencer reach. Your top visual content, publishers and influencers are named and ranked as well.
Today, the web is increasingly a visual medium. It's becoming much more show, much less tell. ShareIQ is built to take advantage of this long-term shift, enabling brands to measure, analyze and optimize the performance of their brand imagery and earned media campaigns across the internet.
The platform pinpoints the moments of discovery that brands strive for, so you can then understand when, where and why your best images get shared. You’ll understand who influences the most awareness of your brand, so you can take action on trends as they start. Work within the ShareIQ platform to create custom audiences from your first-party data regarding viewers, likers, sharers and posters of your visual content as well, to close the loop between discovery and purchase.
ShareIQ lets you also dive fully into the performance of your competitors’ visual content, enabling you to gain in-depth insight into what is – and isn’t – working for your most important competition. Savvy brands understand that their best brand images can turn consumers into fans, and fans into customers.
ShareIQ was built for brands to take full control of their visual content strategy.
ShareIQ enables you to track several of your competitors to understand how they’re engaging audiences and influencers. You can compare your own performance across the time ranges you select.
Apply these insights to your paid, owned and earned media strategies to set yourself apart from the pack.
Through ShareIQ Share Trees, you’ll be able to understand – as granularly as you like – who is promoting your brand and its products the most. By seeing who shares and engages with your content, you can create influencer marketing and targeting strategies that rely on data, not guesswork.
Build custom audiences of those who have viewed, liked, posted or shared visual content, using the flexible tool in the platform.
You'll be able to create as many segments as you like to get to the reach your campaign requires.
Does the audience you want to reach live where your content team posts your content, or are there better options? Where does your visual content perform best and least?
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