Here’s How Instagram Just Got Better for Brands

In the battle of the social media networks, Instagram’s latest salvo against the competition may be a powerful new marketing tool for brands
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February 15, 2018
minute read
Brian Killen, CEO

Watch: Discover the Value of Your Earned Media

Visual content is opening doors for people to discover your brand every second
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February 12, 2018
minute read
ShareIQ

Share the Week - February 9, 2018

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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February 9, 2018
minute read
Jonathan Gardner

Drive New Customers from ‘Like’ to Buy

Closing the discover-to-buy pathway is the holy grail for marketers
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February 8, 2018
minute read
Jonathan Gardner

How to Fine-Tune Your Instagram Marketing

Facebook, Pinterest and Instagram are invaluable channels for brands to drive consumers from discovery to purchase
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February 6, 2018
minute read
Jonathan Gardner

What Fashion Brands Can Learn from Challengers

Even savvy brands have work to do to keep pace with a rapidly evolving marketplace that’s increasingly ruled by challenger brand upstarts
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February 1, 2018
minute read
Jonathan Gardner

How Brands Can Fight Fake Social Media Followers

Concerns about fraud and the true ROI of influencer campaigns are huge issues for marketers but the reality is that most brands aren’t taking basic steps to protect themselves
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January 29, 2018
minute read
Jonathan Gardner

Which Cosmetics Brand is Heating Up Instagram this Winter?

The competition is heating up for top cosmetics brands building their audiences on Instagram
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January 26, 2018
minute read
Jonathan Gardner

Do You Know the Lifetime Value of Your Social Media Content?

The vast majority of approaches to measuring the value of earned media and influencer programs are seriously limited by a focus on the post, as opposed to the content
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January 25, 2018
minute read
Brian Killen, CEO

How Footwear Brands Outrun the Competition

Brands in every footwear category know they need insights and analytics like what ShareIQ offers
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January 23, 2018
minute read
Jonathan Gardner

Pet Food Brands Put ‘Pupfluencers’ to the Test

New tools and deeper insights are helping marketers make more demands about their influencer marketing campaigns.
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January 18, 2018
minute read
Jonathan Gardner

Earned Media Strategies for Scoring Super Marketing Touchdowns

Win the marketing Super Bowl by optimizing earned media, social media and influencer marketing strategies
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January 16, 2018
minute read
Jonathan Gardner

How Top CPG Brands Discover New Earned Media Value

ShareIQ helped a global CPG company find new ways to use earned media to drive consumers along the discover-to-buy pathway
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January 11, 2018
minute read
Jonathan Gardner

2018 is the Year of Earned Media Accountability

If 2017 was the year of the “retail reckoning” rocking the marketing world, in 2018 earned media will reach a place of prominence in the marketing mix.
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January 9, 2018
minute read
Brian Killen, CEO

Earned Media Gets Brands Valentine's Day Engagement

With the turn of 2018, we’ve seen brands embracing a range of smart strategies for visual content, social media and influencer marketing.
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January 4, 2018
minute read
Jonathan Gardner

Here's How Brands Can Win on Pinterest in 2018

Many marketers know search engine optimization (SEO) like the back of their hand, but for many, the secrets of Pinterest optimization may be elusive.
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January 2, 2018
minute read
Johannes Scharlach

3 Trends that Will Disrupt Social Media Marketing in 2018

If there’s any one theme that resonated throughout the world of marketing in 2017 it was upheaval.
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December 26, 2017
minute read
Thomas Burg, COO

‍How Brands Can Survive and Thrive in 2018

The ShareIQ platform is designed to help brands understand and optimize their earned media performance, and how to plan what to do next.
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December 21, 2017
minute read
Thomas Burg, COO

The 2017 Top 10 in Influencer Marketing, Social Media and Earned Media

As we get ready to say farewell to 2017, we’re having a look back at our greatest hits, the highlights of our first year as the premier platform for earned media insights and optimization.
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December 19, 2017
minute read
Jonathan Gardner

Share the Week - December 15, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing.
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December 15, 2017
minute read
Jonathan Gardner

How Marketers Turn Earned Media Insights Into Paid Media ROI

The perennial goal of marketing is to drive the most revenue from the lowest investment. This drove the growth of spray and pray fraud-ridden ad tech tactics and broad-based strategies that proved inefficient for driving brand discovery.
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December 14, 2017
minute read
Jonathan Gardner

Here’s How Challenger Brands Can Save Retail Marketing

Up-and-coming “challenger brands" are poised to survive and thrive and have a lot of lessons to offer marketers of traditional brands
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December 12, 2017
minute read
Jonathan Gardner

Share the Week - December 8, 2017

It’s well-established that retail is facing a great many challenges, even while simultaneously booking record holiday sales numbers.
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December 8, 2017
minute read
Jonathan Gardner

How to Get the Full Measure of Earned Media Value

It took some time, but marketers are finally getting the full picture of the flaws of a strategy that’s over-reliant on paid media.
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December 7, 2017
minute read
Brian Killen, CEO

How to Survive a Retail Apocalypse

Amid all the gloom and doom about a potential “retail apocalypse” and threats from digital-savvy challengers, it’s clear that to survive, traditional brands desperately need to fix their leaky marketing funnels.
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December 5, 2017
minute read
Thomas Burg, COO

Share the Week - December 1, 2017

Targeting a New Retail Hope. It won’t be news to you that we have strong opinions on the current upheaval in the retail sector, we at ShareIQ like to be optimistic and point to the ways through the woods for marketers.
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December 1, 2017
minute read
Jonathan Gardner

The Very Mixed Bag of 2017 Retail

While all signs point to a record-setting Black Friday/Cyber Monday this year, the industry is far from resting easy
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November 30, 2017
minute read
Jonathan Gardner

New ShareIQ Tool Highlights Holiday Brand Audience Trends

Audience Trends helps marketers benchmark their visual content performance on social media and around the web
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November 28, 2017
minute read
Jonathan Gardner

Will Smart Marketing Put Retail Back in Black?

The marketing world wonders if this year’s Black Friday will put the retail sector back on the upswing.
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November 21, 2017
minute read
Jonathan Gardner

Share the Week - November 17, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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November 17, 2017
minute read
Jonathan Gardner

The Secrets of Instagram Brand Success

Pinterest and Instagram are invaluable channels for brands to drive consumers from discovery to purchase
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November 16, 2017
minute read
Spencer Altman

How to Make Your Earned Media More Accountable

Fears over fake influencer marketing may soon incite terror -- and tighten purse strings
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November 14, 2017
minute read
Thomas Burg, COO

Share the Week - November 10, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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November 10, 2017
minute read
Jonathan Gardner

What Brands Can Learn from Celebrity Influencers

It's useful to start with a concept that’s actually timeless, brand advocacy.
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November 9, 2017
minute read
Brian Killen, CEO

Visual Content is Your Secret to Holiday Season Success

We’re seeing a few tactics employed by the savviest marketers to ensure the season goes from good to great
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November 7, 2017
minute read
Thomas Burg, COO

Share the Week - November 3, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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November 3, 2017
minute read
Jonathan Gardner

Pinterest Breaks Brands Free from the Google/Facebook Duopoly

Brands scrambling to find marketing channel alternatives to Facebook and Google have found a powerful partner in Pinterest
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November 2, 2017
minute read
Spencer Altman

Here's How to Win Black Friday and Cyber Monday

The top three tips for marketers to make sure their visual content is optimized for social media channels
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October 31, 2017
minute read
Jonathan Gardner

Share the Week - October 27, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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October 27, 2017
minute read
Jonathan Gardner

Cosmetics Brands Glitter, but who Wins Social Media Gold?

Brands with high awareness and good e-commerce infrastructure need to understand exactly how their product images help people become fans, and fans to become customers.
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October 25, 2017
minute read
Jonathan Gardner

Is Your Visual Content Ready for Cyber Monday?

Marketers can take advantage of new tools to optimize social media programs and increase ROI on the fly
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October 24, 2017
minute read
Thomas Burg, COO

Share the Week - October 20, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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October 20, 2017
minute read
Jonathan Gardner

Secret Strategies for Winning on Pinterest

We’ve seen that a smart Pinterest strategy can help turn browsers into buyers
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October 19, 2017
minute read
Johannes Scharlach

What Does it Take to Win on Social Media?

Brands that come out on top are getting higher engagement for each piece of content published and shared
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October 17, 2017
minute read
Thomas Burg, COO

Share the Week - October 13, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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October 13, 2017
minute read
Jonathan Gardner

The New Discovery-to-Purchase Customer Journey

Closing the discover-to-buy pathway has become a holy grail for digital marketers
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October 11, 2017
minute read
Jonathan Gardner

New Tools Help Brands Beat the Social Media Competition

Thomas Burg explains why ShareIQ Competitive Analytics are a breakthrough tool for brands that want to win on social media
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October 10, 2017
minute read
ShareIQ

Share the Week - October 6, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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October 6, 2017
minute read
Jonathan Gardner

How Brands Get a Better Measure of Content Performance

This week we launched a set of tools that give brands a new perspective on how they perform on social media channels
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October 5, 2017
minute read
Thomas Burg, COO

ShareIQ Launches Competitive Analytics Tools for Brands

We're launching a suite of analytics tools that for the first time give brands insight about visual content performance within their industry category
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October 3, 2017
minute read
Jonathan Gardner

Share the Week - September 29, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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September 29, 2017
minute read
Jonathan Gardner

Making Influencer Marketing More Accountable

Marketers are waking up to the fact that they need to start demanding more results and accountability from their programs
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September 27, 2017
minute read
Thomas Burg, COO

Top Tips for Winning with Social Media Content

ShareIQ's report on the fast-fashion industry gives marketers critical insights for success
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September 25, 2017
minute read
Thomas Burg, COO

Share the Week - September 22, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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September 22, 2017
minute read
Jonathan Gardner

Here's How Smart Brands Get Earned Media ROI

This report shows how any brand can get more value from their investments in earned media and visual content
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September 21, 2017
minute read
Brian Killen, CEO

Fashion's Fast and Slow Social Movers

New research identifies winning and losing strategies for brands on Instagram, Pinterest and across the web
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September 21, 2017
minute read
Jonathan Gardner

Influencer Marketing Battle: Kardashians vs. Everyone Else

Marketers questioning the value of their influencer marketing campaigns may be ready to ditch high-priced Kardashian endorsements for ‘everyone else’
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September 19, 2017
minute read
Thomas Burg, COO

Share the Week - September 15, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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September 15, 2017
minute read
Jonathan Gardner

Finding the Right Kind of Influence

The right influencer strategy succeeds when it is mapped to the goal, and influencers are pinned to ROI.
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September 14, 2017
minute read
Jonathan Gardner

What is the Future of Brand Discovery?

The future of brand discovery takes place on an audio/visual landscape, but not in the way you think
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September 12, 2017
minute read
Jonathan Gardner

Share the Week - September 8, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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September 8, 2017
minute read
Jonathan Gardner

Putting Marketer Challenges in Focus

Our mission is focused on solving an important, but previously overlooked, problem for brands.
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September 7, 2017
minute read
Jonathan Gardner

Winter is Coming, is Your Data Strategy Ready?

Brands, retailers and ecommerce players have a new weapon on hand: ShareIQ Custom Audiences.
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September 4, 2017
minute read
Thomas Burg, COO

Share the Week - September 1, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing.
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September 1, 2017
minute read
Jonathan Gardner

The Data that Drives from Like to Buy

Thomas Burg talks about a new offering that helps brands turn social shares into sales: ShareIQ Custom Audiences
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August 30, 2017
minute read
Jonathan Gardner

When Good Brands Share Bad Content

A recent analysis by ShareIQ found that a lot of brands need to rethink their visual content strategy
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August 29, 2017
minute read
Brian Killen, CEO

Share the Week - August 25, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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August 25, 2017
minute read
Jonathan Gardner

How Brands Create Winning Visual Content Strategies

In this video, ShareIQ founder and CEO Brian Killen gives his top tips for marketers to optimize their content
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August 23, 2017
minute read
Jonathan Gardner

New Data Product Turns Social Media Sharers into Buyers

Write a Short Summary about your post for Listing View
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August 20, 2017
minute read
Jonathan Gardner

Share the Week - August 18, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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August 18, 2017
minute read
Jonathan Gardner

Earned Media Can Defeat Ad Fraud Fears

It’s clearly time for brands to build on the trust and value of what’s real and what’s measurable: their earned media campaigns.
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August 17, 2017
minute read
Jonathan Gardner

How to Fight Fake Influence with Real ROI

Spooked by ad fraud scandals, brands seeking refuge in influencer marketing have reason to hide under the covers again.
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August 15, 2017
minute read
Thomas Burg, COO

Share the Week - August 11, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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August 11, 2017
minute read
Jonathan Gardner

Millennials Create a Brave New Retail World

While millennials get blamed for the destruction of everything from auto sales to traditional retail, they are also helping create completely new retail experiences that will change the way nearly everyone shops
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August 10, 2017
minute read
Jonathan Gardner

ShareIQ Launches New Tools to Help Brands Visualize the Value of Influencers

We are launching new tools to help brand marketers visualize the true value of their influencer marketing
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August 8, 2017
minute read
Jonathan Gardner

Lessons Learned from Back-to-School Retail

Fashion and electronics are naturally image-centric, with tremendous opportunity for brands to leverage their visual content and help shoppers along the discovery-to-purchase pathway.
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August 3, 2017
minute read
Jonathan Gardner

The Tech that Scales the Visual Web

The pace and demands of modern marketing mean that helping brands solve complex challenges requires technical ingenuity.
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August 1, 2017
minute read
Jonathan Gardner

Influencer Marketers: Beware of the Pod People

What brands are looking for is a higher degree of clarity about the true nature of influencers’ relationships with audiences
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July 28, 2017
minute read
Jonathan Gardner

Where There’s a Spark There’s Fire: The Visual Economy Heats Up

Amazon’s move to create its own “Instagram-like” app makes clear how one of the world’s largest, most innovative retailers sees the future of commerce.
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July 26, 2017
minute read
Thomas Burg, COO

Driving Discovery Digitally: Has the Code Finally Been Cracked?

For years marketers have lamented ad tech’s middling performance when it comes to finding new customers and prospects. Might a new pathway be in sight?
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July 20, 2017
minute read
Thomas Burg, COO

The Dreamer, the Rebel and the Collaborator

Influencer marketing is working, perhaps even better than digital marketing
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July 18, 2017
minute read
Thomas Burg, COO

Imagine the Seeds of Your Own Secret Garden

Thinking past the Google/Facebook Duopoly
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June 27, 2017
minute read
Thomas Burg, COO

As Retail Fades, What's Next for Big Brands?

Brands with high awareness and good e-commerce infrastructure need to understand exactly how their product images help people become fans, and fans to become customers.
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June 21, 2017
minute read
Thomas Burg, COO

The Rise of the Micro-Influencer

Marketers are getting smart about identifying and engaging those who drive genuine influence around their brand.
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June 7, 2017
minute read
Thomas Burg, COO

Influencer Marketing Predictably Hits a Snag. What Next?

the promise of influencer marketing - letting those with the broadest reach influence consumers about your brand - has been riddled with stops and starts. What can marketers do next?
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May 31, 2017
minute read
Thomas Burg, COO

Pinterest vs. Instagram – When it Comes to Posting Branded Visual Content, What do Brands Need to Know?

People visit Pinterest for ideas, and they visit Instagram for fun. Knowing this can help marketers tailor their visual content and social strategy for each platform.
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May 24, 2017
minute read
Thomas Burg, COO

Finding, Digesting and Activating Hundreds of Billions of Pieces of Visual Content – Part II

So how did ShareIQ’s talented squad of developers and engineers figure this out?
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May 22, 2017
minute read
Thomas Burg, COO

Finding, Digesting and Activating Hundreds of Billions of Pieces of Visual Content – Part I

As the web gets more visual, how do we find new ways - not based on key words - to track, understand and leverage how we're influenced and driven to action in the new digital construct that we live in today?
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May 19, 2017
minute read
Thomas Burg, COO

Don’t tell me, I can’t see it…

We all know the cliché, ‘a picture is worth a thousand words.’ But is it true and if so, how do you go about proving it?
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May 15, 2017
minute read
Thomas Burg, COO

Adweek: The Secrets of Pinterest ‘SEO’ for Brands

Many marketers know search-engine optimization like the back of their hand, but for several, the secrets of Pinterest optimization may be elusive.
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February 7, 2018
minute read
ShareIQ

Adweek: Social Media Posts Don’t Matter

Write a Short Summary about your post for Listing View
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January 22, 2018
minute read
ShareIQ

AdAge - Fashion Brands: How to Survive a Retail Apocalypse

The problem of a disconnected discover-to-buy consumer pathway is especially prevalent in the mid-to-high-end fashion category, where vulnerable old-school contenders are being outsmarted by young guns with social media chops.
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November 30, 2017
minute read
ShareIQ

Mobile Marketer - Study: Wayfair grows Black Friday social media audience 2x faster than Ikea

ShareIQ's focus on home retailers highlights the rapid dynamics of creative marketing on social media.
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November 29, 2017
minute read
ShareIQ

Digiday - Why Maybelline is winning at social media

Among beauty brands, Maybelline is the master of driving social media engagement.
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November 7, 2017
minute read
ShareIQ

eConsultancy - A close up look at Maybelline’s brow-raising success with visual content on social media

According to a recent study by ShareIQ, Maybelline has seen the highest levels of engagement for a cosmetics brand across visual social media platforms so far this year
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November 2, 2017
minute read
ShareIQ

Mobile Marketer - Study: Maybelline leads cosmetics brands in Instagram engagement

Cosmetics brands Maybelline and Lime Crime had the highest engagement across visual social media platforms
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October 26, 2017
minute read
ShareIQ

Footwear News: Why Social Media Users Are Engaging With Adidas, Nike — but Under Armour Trails Behind

In a complex retail landscape, it’s more important than ever for brands to be aware of how they’re measuring up against the competition
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October 20, 2017
minute read
ShareIQ

Forever 21 and H&M are the Kings of Fast-Fashion Social Media

New Research Identifies Winning and Losing Strategies for Brands on Instagram, Pinterest and Across the Web
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September 20, 2017
minute read
Jonathan Gardner

ZDNet: ShareIQ launches feature to help brands visualise influencer value

Brand marketers will now be able to visualise the true value of their influencer marketing with the ShareIQ influencer marketing tool
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September 13, 2017
minute read
Jonathan Gardner

MarketingLand: ShareIQ can now generate ad-targeting segments of users who have interacted with brand images

The company says this is the first image-based segmenting, and that it can also create groups of users who have looked at competitors' images.
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August 22, 2017
minute read
ShareIQ

TechCrunch: ShareIQ helps brands track their product images across the web

As more and more product images get shared on platforms like Instagram, Pinterest and Tumblr, ShareIQ says it can help brands understand what’s going on.
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July 7, 2017
minute read
ShareIQ

ShareIQ Launches First Image Performance Platform for Digital Marketing; Opens First US Office

Company Helps Brands Measure, Analyze and Optimize the Performance of Their Visual Content Across Social Media Platforms and Publishers
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July 6, 2007
minute read
Thomas Burg, COO