Back-to-School Gets Retail Back on Track

Back-to-school, the number-two “shopping holiday” in the US, is peak season for consumer brands and fashion retail
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July 12, 2018
minute read
Jonathan Gardner

The New Path from Discover to Buy

The future of brand discovery is an audio/visual landscape, but not in the way you might think
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July 9, 2018
minute read
Jonathan Gardner

How to Make Paid + Earned Media = $$$

The rising tide of quality insights and data from earned media can lift all of a brand’s paid media boats, enhancing the efficacy of ad campaign
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June 26, 2018
minute read
Jonathan Gardner

Your Guide to Getting the Measure of Earned Media Value

Brands asking important questions about influencer marketing and what -- if anything -- their earned media is worth now have an ebook to help them get to the bottom of it
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June 21, 2018
minute read
Jonathan Gardner

Brands Must Demand Influencer Transparency

Brands know that the right content shared by a hot influencer can lead to engagement and ultimately to sales
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June 19, 2018
minute read
Jonathan Gardner

How to Get Branding it for the ‘Gram

Write a Short Summary about your post for Listing View
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June 12, 2018
minute read
Spencer Altman

Make Your Earned Media More Accountable

ShareIQ has built the only platform that gives marketers the true ROI of their visual content across all earned media channels
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June 5, 2018
minute read
Jonathan Gardner

New ShareIQ Tool Instantly Tells Brands the Value of their Facebook Engagement

ShareIQ for the first time gives marketers an instantaneous self-service report on the value of their earned media marketing on Facebook
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May 30, 2018
minute read
Jonathan Gardner

Let’s Visualize Your Brand’s Future

In a hyper-competitive marketplace, images can be the key to getting the edge and winning sales
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May 24, 2018
minute read
Jonathan Gardner

How to Be a Brand Content Champion

It’s not that hard to get started creating and sharing better content
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May 17, 2018
minute read
Brian Killen, CEO

Retail Wars 2018: A New Hope

Dire predictions of a coming “retail apocalypse” may prove overblown, with brands like Walmart and Target giving hope that major players may yet innovate their way to new success
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May 15, 2018
minute read
Jonathan Gardner

Get the Full Value from Your Visual Content

In light of recent shifts by social media networks and questions over upcoming data policies such as GDPR, how can brands get the full value from engagement with their visual content?
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May 10, 2018
minute read
Jonathan Gardner

The New Driver from Discover to Buy

Will earned media replace paid media as the most important driver of brand engagement and discovery?
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May 8, 2018
minute read
Brian Killen, CEO

Influencer Marketing is Not One Size Fits All

Should you retain advocates, micro, medium, large, mega or celebrity influencers to help generate consumer engagement with your content and messaging? It depends
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May 3, 2018
minute read
Jonathan Gardner

Real Brands Don’t Chase Fake Engagement

Brands worried whether their influencer marketing generates any value whatsoever are now invited to freak out over a bot network that generates fake engagement for Instagram accounts
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May 1, 2018
minute read
Jonathan Gardner

What’s Next for Social Media Marketing?

It’s time for marketers to take the long view and get past all the hand-wringing over the current state of social media marketing
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April 24, 2018
minute read
Jonathan Gardner

Are CPG Brands Ready for the Ultimate Challenge?

The fortunes of large, traditional CPG brands are being shaped by new, competitive forces and a shake up in how consumers interact with branded content
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April 19, 2018
minute read
Jonathan Gardner

Here are Brands' Best Practices to Beat the Social Media Competition

Best practices for marketers to win in any category where they face stiff competition for fans, followers or revenue
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April 17, 2018
minute read
Jonathan Gardner

Food Fight! Burger & Pizza Chains Battle for Social Media Domination

ShareIQ today announced an analysis of social media engagement by the top chains in the hyper-competitive fast food space
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April 12, 2018
minute read
Jonathan Gardner

It's Time to Look Beyond the Social Media Post

Earned media and influencer programs are seriously limited by a focus on the post, as opposed to the content
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April 10, 2018
minute read
Jonathan Gardner

How a Top Brand Found New Earned Media Value

A global beverage company is embracing innovation and finding new ways to use earned media to drive consumers along the discover-to-buy pathway
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April 5, 2018
minute read
Jonathan Gardner

Why Pinterest is the Ultimate Brand Discovery Engine

Marketers and consumers are wringing their hands over the scandal and scrutiny social media networks face regarding use of data, bots, fake news and election influence
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April 3, 2018
minute read
Jonathan Gardner

Unicorns vs. Munchkins: There's a Social Media Battle Brewing

ShareIQ announced an analysis of social media engagement by the top two national coffee chains, Starbucks and Dunkin Donuts
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March 29, 2018
minute read
Jonathan Gardner

Here’s How to Close the Loop with Earned Media

ShareIQ helps turn people who engaged with your social media content into audiences for prospecting, retargeting and conquesting
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March 27, 2018
minute read
Jonathan Gardner

Why These Two Brands are Winning Social Media

Too Faced and Urban Outfitters are Earned Media Champions
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March 22, 2018
minute read
Jonathan Gardner

Influencers Dazzle CPG Brands with Red-Carpet Ready Smiles

Oral care brands have joined beauty and fashion brands to successfully use influencer marketing to brighten up the red carpet and their discovery-to-purchase pipelines.
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March 20, 2018
minute read
Amy Deneson

Here’s Why Earned Media Will Own the Future

It’s clear that for brands that want to grow, the future of consumer engagement will be ruled by earned media.
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March 15, 2018
minute read
Brian Killen, CEO

This Fashion Brand Slays the Social Media Competition

ShareIQ's analysis of Instagram and Facebook engagement by top brands in the hyper-competitive fashion space.
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March 13, 2018
minute read
Jonathan Gardner

Turn Facebook Likes into Revenue Love

The images you choose to tell your brand’s story are more valuable than ever
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March 8, 2018
minute read
Jonathan Gardner

Battle of the Celebrity Influencers in Lug-sole Boots

Celebrity “Sole Sisters” strutting city streets in lug-sole styles send signals to footwear fans that combat-style boots are back. From glossy fashion spreads to social media shares, it’s a good look for boot brands. But which influencers actually drive impact?
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March 6, 2018
minute read
Amy Deneson

Introducing a Powerful New KPI for Brands

ShareIQ helps top brands find their way out of the measurement morass by focusing on a new KPI: earned media value (EMV)
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March 1, 2018
minute read
Leonard Witteler

Which Beauty Brand is a Beast on Instagram?

Analysis of Instagram audience growth and engagement by top cosmetics brands
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February 27, 2018
minute read
Jonathan Gardner

Which Boot Brand Stomped the Competition this Winter?

Brands like Timberland and L.L.Bean used smart visual content strategies to stomp the competition in the US $80 billion footwear industry
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February 22, 2018
minute read
Jonathan Gardner

You Need to Start Measuring Earned Media Value

Marketers must focus on using new tools and technology to bring measurability to earned media
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February 20, 2018
minute read
Jonathan Gardner

Here’s How Instagram Just Got Better for Brands

In the battle of the social media networks, Instagram’s latest salvo against the competition may be a powerful new marketing tool for brands
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February 15, 2018
minute read
Brian Killen, CEO

Watch: Discover the Value of Your Earned Media

Visual content is opening doors for people to discover your brand every second
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February 12, 2018
minute read
ShareIQ

Share the Week - February 9, 2018

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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February 9, 2018
minute read
Jonathan Gardner

Drive New Customers from ‘Like’ to Buy

Closing the discover-to-buy pathway is the holy grail for marketers
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February 8, 2018
minute read
Jonathan Gardner

How to Fine-Tune Your Instagram Marketing

Facebook, Pinterest and Instagram are invaluable channels for brands to drive consumers from discovery to purchase
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February 6, 2018
minute read
Jonathan Gardner

What Fashion Brands Can Learn from Challengers

Even savvy brands have work to do to keep pace with a rapidly evolving marketplace that’s increasingly ruled by challenger brand upstarts
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February 1, 2018
minute read
Jonathan Gardner

How Brands Can Fight Fake Social Media Followers

Concerns about fraud and the true ROI of influencer campaigns are huge issues for marketers but the reality is that most brands aren’t taking basic steps to protect themselves
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January 29, 2018
minute read
Jonathan Gardner

Which Cosmetics Brand is Heating Up Instagram this Winter?

The competition is heating up for top cosmetics brands building their audiences on Instagram
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January 26, 2018
minute read
Jonathan Gardner

Do You Know the Lifetime Value of Your Social Media Content?

The vast majority of approaches to measuring the value of earned media and influencer programs are seriously limited by a focus on the post, as opposed to the content
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January 25, 2018
minute read
Brian Killen, CEO

How Footwear Brands Outrun the Competition

Brands in every footwear category know they need insights and analytics like what ShareIQ offers
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January 23, 2018
minute read
Jonathan Gardner

Pet Food Brands Put ‘Pupfluencers’ to the Test

New tools and deeper insights are helping marketers make more demands about their influencer marketing campaigns.
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January 18, 2018
minute read
Jonathan Gardner

Earned Media Strategies for Scoring Super Marketing Touchdowns

Win the marketing Super Bowl by optimizing earned media, social media and influencer marketing strategies
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January 16, 2018
minute read
Jonathan Gardner

How Top CPG Brands Discover New Earned Media Value

ShareIQ helped a global CPG company find new ways to use earned media to drive consumers along the discover-to-buy pathway
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January 11, 2018
minute read
Jonathan Gardner

2018 is the Year of Earned Media Accountability

If 2017 was the year of the “retail reckoning” rocking the marketing world, in 2018 earned media will reach a place of prominence in the marketing mix.
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January 9, 2018
minute read
Brian Killen, CEO

Earned Media Gets Brands Valentine's Day Engagement

With the turn of 2018, we’ve seen brands embracing a range of smart strategies for visual content, social media and influencer marketing.
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January 4, 2018
minute read
Jonathan Gardner

Here's How Brands Can Win on Pinterest in 2018

Many marketers know search engine optimization (SEO) like the back of their hand, but for many, the secrets of Pinterest optimization may be elusive.
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January 2, 2018
minute read
Johannes Scharlach

3 Trends that Will Disrupt Social Media Marketing in 2018

If there’s any one theme that resonated throughout the world of marketing in 2017 it was upheaval.
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December 26, 2017
minute read
Thomas Burg, COO

‍How Brands Can Survive and Thrive in 2018

The ShareIQ platform is designed to help brands understand and optimize their earned media performance, and how to plan what to do next.
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December 21, 2017
minute read
Thomas Burg, COO

The 2017 Top 10 in Influencer Marketing, Social Media and Earned Media

As we get ready to say farewell to 2017, we’re having a look back at our greatest hits, the highlights of our first year as the premier platform for earned media insights and optimization.
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December 19, 2017
minute read
Jonathan Gardner

Share the Week - December 15, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing.
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December 15, 2017
minute read
Jonathan Gardner

How Marketers Turn Earned Media Insights Into Paid Media ROI

The perennial goal of marketing is to drive the most revenue from the lowest investment. This drove the growth of spray and pray fraud-ridden ad tech tactics and broad-based strategies that proved inefficient for driving brand discovery.
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December 14, 2017
minute read
Jonathan Gardner

Here’s How Challenger Brands Can Save Retail Marketing

Up-and-coming “challenger brands" are poised to survive and thrive and have a lot of lessons to offer marketers of traditional brands
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December 12, 2017
minute read
Jonathan Gardner

Share the Week - December 8, 2017

It’s well-established that retail is facing a great many challenges, even while simultaneously booking record holiday sales numbers.
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December 8, 2017
minute read
Jonathan Gardner

How to Get the Full Measure of Earned Media Value

It took some time, but marketers are finally getting the full picture of the flaws of a strategy that’s over-reliant on paid media.
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December 7, 2017
minute read
Brian Killen, CEO

How to Survive a Retail Apocalypse

Amid all the gloom and doom about a potential “retail apocalypse” and threats from digital-savvy challengers, it’s clear that to survive, traditional brands desperately need to fix their leaky marketing funnels.
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December 5, 2017
minute read
Thomas Burg, COO

Share the Week - December 1, 2017

Targeting a New Retail Hope. It won’t be news to you that we have strong opinions on the current upheaval in the retail sector, we at ShareIQ like to be optimistic and point to the ways through the woods for marketers.
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December 1, 2017
minute read
Jonathan Gardner

The Very Mixed Bag of 2017 Retail

While all signs point to a record-setting Black Friday/Cyber Monday this year, the industry is far from resting easy
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November 30, 2017
minute read
Jonathan Gardner

New ShareIQ Tool Highlights Holiday Brand Audience Trends

Audience Trends helps marketers benchmark their visual content performance on social media and around the web
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November 28, 2017
minute read
Jonathan Gardner

Will Smart Marketing Put Retail Back in Black?

The marketing world wonders if this year’s Black Friday will put the retail sector back on the upswing.
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November 21, 2017
minute read
Jonathan Gardner

Share the Week - November 17, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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November 17, 2017
minute read
Jonathan Gardner

The Secrets of Instagram Brand Success

Pinterest and Instagram are invaluable channels for brands to drive consumers from discovery to purchase
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November 16, 2017
minute read
Spencer Altman

How to Make Your Earned Media More Accountable

Fears over fake influencer marketing may soon incite terror -- and tighten purse strings
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November 14, 2017
minute read
Thomas Burg, COO

Share the Week - November 10, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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November 10, 2017
minute read
Jonathan Gardner

What Brands Can Learn from Celebrity Influencers

It's useful to start with a concept that’s actually timeless, brand advocacy.
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November 9, 2017
minute read
Brian Killen, CEO

Visual Content is Your Secret to Holiday Season Success

We’re seeing a few tactics employed by the savviest marketers to ensure the season goes from good to great
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November 7, 2017
minute read
Thomas Burg, COO

Share the Week - November 3, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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November 3, 2017
minute read
Jonathan Gardner

Pinterest Breaks Brands Free from the Google/Facebook Duopoly

Brands scrambling to find marketing channel alternatives to Facebook and Google have found a powerful partner in Pinterest
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November 2, 2017
minute read
Spencer Altman

Here's How to Win Black Friday and Cyber Monday

The top three tips for marketers to make sure their visual content is optimized for social media channels
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October 31, 2017
minute read
Jonathan Gardner

Share the Week - October 27, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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October 27, 2017
minute read
Jonathan Gardner

Cosmetics Brands Glitter, but who Wins Social Media Gold?

Brands with high awareness and good e-commerce infrastructure need to understand exactly how their product images help people become fans, and fans to become customers.
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October 25, 2017
minute read
Jonathan Gardner

Is Your Visual Content Ready for Cyber Monday?

Marketers can take advantage of new tools to optimize social media programs and increase ROI on the fly
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October 24, 2017
minute read
Thomas Burg, COO

Share the Week - October 20, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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October 20, 2017
minute read
Jonathan Gardner

Secret Strategies for Winning on Pinterest

We’ve seen that a smart Pinterest strategy can help turn browsers into buyers
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October 19, 2017
minute read
Johannes Scharlach

What Does it Take to Win on Social Media?

Brands that come out on top are getting higher engagement for each piece of content published and shared
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October 17, 2017
minute read
Thomas Burg, COO

Share the Week - October 13, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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October 13, 2017
minute read
Jonathan Gardner

The New Discovery-to-Purchase Customer Journey

Closing the discover-to-buy pathway has become a holy grail for digital marketers
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October 11, 2017
minute read
Jonathan Gardner

New Tools Help Brands Beat the Social Media Competition

Thomas Burg explains why ShareIQ Competitive Analytics are a breakthrough tool for brands that want to win on social media
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October 10, 2017
minute read
ShareIQ

Share the Week - October 6, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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October 6, 2017
minute read
Jonathan Gardner

How Brands Get a Better Measure of Content Performance

This week we launched a set of tools that give brands a new perspective on how they perform on social media channels
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October 5, 2017
minute read
Thomas Burg, COO

ShareIQ Launches Competitive Analytics Tools for Brands

We're launching a suite of analytics tools that for the first time give brands insight about visual content performance within their industry category
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October 3, 2017
minute read
Jonathan Gardner

Share the Week - September 29, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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September 29, 2017
minute read
Jonathan Gardner

Making Influencer Marketing More Accountable

Marketers are waking up to the fact that they need to start demanding more results and accountability from their programs
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September 27, 2017
minute read
Thomas Burg, COO

Top Tips for Winning with Social Media Content

ShareIQ's report on the fast-fashion industry gives marketers critical insights for success
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September 25, 2017
minute read
Thomas Burg, COO

Share the Week - September 22, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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September 22, 2017
minute read
Jonathan Gardner

Here's How Smart Brands Get Earned Media ROI

This report shows how any brand can get more value from their investments in earned media and visual content
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September 21, 2017
minute read
Brian Killen, CEO

Fashion's Fast and Slow Social Movers

New research identifies winning and losing strategies for brands on Instagram, Pinterest and across the web
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September 21, 2017
minute read
Jonathan Gardner

Influencer Marketing Battle: Kardashians vs. Everyone Else

Marketers questioning the value of their influencer marketing campaigns may be ready to ditch high-priced Kardashian endorsements for ‘everyone else’
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September 19, 2017
minute read
Thomas Burg, COO

Share the Week - September 15, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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September 15, 2017
minute read
Jonathan Gardner

Finding the Right Kind of Influence

The right influencer strategy succeeds when it is mapped to the goal, and influencers are pinned to ROI.
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September 14, 2017
minute read
Jonathan Gardner

What is the Future of Brand Discovery?

The future of brand discovery takes place on an audio/visual landscape, but not in the way you think
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September 12, 2017
minute read
Jonathan Gardner

Share the Week - September 8, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing
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September 8, 2017
minute read
Jonathan Gardner

Putting Marketer Challenges in Focus

Our mission is focused on solving an important, but previously overlooked, problem for brands.
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September 7, 2017
minute read
Jonathan Gardner

Winter is Coming, is Your Data Strategy Ready?

Brands, retailers and ecommerce players have a new weapon on hand: ShareIQ Custom Audiences.
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September 4, 2017
minute read
Thomas Burg, COO

Share the Week - September 1, 2017

A weekly wrap-up of valuable insights from the world of visual content, social media, and influencer marketing.
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September 1, 2017
minute read
Jonathan Gardner

The Data that Drives from Like to Buy

Thomas Burg talks about a new offering that helps brands turn social shares into sales: ShareIQ Custom Audiences
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August 30, 2017
minute read
Jonathan Gardner

When Good Brands Share Bad Content

A recent analysis by ShareIQ found that a lot of brands need to rethink their visual content strategy
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August 29, 2017
minute read
Brian Killen, CEO

Cision Acquires ShareIQ Technology

ShareIQ Visual Recognition Technology Acquired by Cision
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July 30, 2018
minute read
ShareIQ

Mobile Marketer - Why Taco Bell has 29x more reactions than Wendy's on Facebook

Taco Bell and Domino's have the best engagement metrics among the quick-service restaurant (QSR) chains on social media platforms
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April 13, 2018
minute read
ShareIQ

Adweek: What Dunkin’ Donuts Can Learn From Starbucks’ Social Strategy

Some coffee lovers adore Dunkin’ Donuts, others prefer Starbucks and still others don’t give a hoot as long as they get their caffeine fix. On the social engagement side, however, a clear winner emerges.
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April 3, 2018
minute read
ShareIQ

Glossy: The Urban Outfitters guide to winning social media

Urban Outfitters has mastered the art of maximizing social media engagement
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March 15, 2018
minute read
ShareIQ

Digiday: Inside cosmetics brand Too Faced’s winning Instagram strategy

Too Faced is proving you don’t have to be a socially native beauty brand like Glossier or ColourPop to dominate the online conversation.
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March 7, 2018
minute read
ShareIQ

Advertising Week: Getting the Measure of Earned Media Value

The paid media landscape is a minefield, with ad fraud issues plaguing a less-than-transparent marketplace, and big brands going so far as halting spend to get some clarity
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February 28, 2018
minute read
ShareIQ

Adweek: Instagram Unleashes the Ultimate Weapon for Marketers

In the battle of the social media networks, Instagram’s latest salvo against the competition may be a powerful new marketing tool for brands
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February 13, 2018
minute read
ShareIQ

Adweek: Social Media Posts Don’t Matter

Write a Short Summary about your post for Listing View
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January 22, 2018
minute read
ShareIQ

Adweek: The Secrets of Pinterest ‘SEO’ for Brands

Many marketers know search-engine optimization like the back of their hand, but for several, the secrets of Pinterest optimization may be elusive.
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December 21, 2017
minute read
ShareIQ

AdAge - Fashion Brands: How to Survive a Retail Apocalypse

The problem of a disconnected discover-to-buy consumer pathway is especially prevalent in the mid-to-high-end fashion category, where vulnerable old-school contenders are being outsmarted by young guns with social media chops.
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November 30, 2017
minute read
ShareIQ

Mobile Marketer - Study: Wayfair grows Black Friday social media audience 2x faster than Ikea

ShareIQ's focus on home retailers highlights the rapid dynamics of creative marketing on social media.
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November 29, 2017
minute read
ShareIQ

Digiday - Why Maybelline is winning at social media

Among beauty brands, Maybelline is the master of driving social media engagement.
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November 7, 2017
minute read
ShareIQ

eConsultancy - A close up look at Maybelline’s brow-raising success with visual content on social media

According to a recent study by ShareIQ, Maybelline has seen the highest levels of engagement for a cosmetics brand across visual social media platforms so far this year
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November 2, 2017
minute read
ShareIQ

Mobile Marketer - Study: Maybelline leads cosmetics brands in Instagram engagement

Cosmetics brands Maybelline and Lime Crime had the highest engagement across visual social media platforms
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October 26, 2017
minute read
ShareIQ

Footwear News: Why Social Media Users Are Engaging With Adidas, Nike — but Under Armour Trails Behind

In a complex retail landscape, it’s more important than ever for brands to be aware of how they’re measuring up against the competition
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October 20, 2017
minute read
ShareIQ

Forever 21 and H&M are the Kings of Fast-Fashion Social Media

New Research Identifies Winning and Losing Strategies for Brands on Instagram, Pinterest and Across the Web
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September 20, 2017
minute read
Jonathan Gardner

ZDNet: ShareIQ launches feature to help brands visualise influencer value

Brand marketers will now be able to visualise the true value of their influencer marketing with the ShareIQ influencer marketing tool
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September 13, 2017
minute read
Jonathan Gardner

MarketingLand: ShareIQ can now generate ad-targeting segments of users who have interacted with brand images

The company says this is the first image-based segmenting, and that it can also create groups of users who have looked at competitors' images.
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August 22, 2017
minute read
ShareIQ

TechCrunch: ShareIQ helps brands track their product images across the web

As more and more product images get shared on platforms like Instagram, Pinterest and Tumblr, ShareIQ says it can help brands understand what’s going on.
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July 7, 2017
minute read
ShareIQ

ShareIQ Launches First Image Performance Platform for Digital Marketing; Opens First US Office

Company Helps Brands Measure, Analyze and Optimize the Performance of Their Visual Content Across Social Media Platforms and Publishers
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July 6, 2007
minute read
Thomas Burg, COO