In the video below, Thomas Burg, vice president of marketing at ShareIQ, the visual content performance platform for brands, talks about a new offering that helps brands turn social shares into sales: ShareIQ Custom Audiences.
This new product allows paid media teams to target people who have viewed, liked, shared, or posted specific visual content. These audiences are from first-party data of those who are viewed or engaged product images from brands or their competitors.
There are three key benefits for brands choosing to use ShareIQ Custom Audiences:
- You'll be able to use your first party social sharing data unique to ShareIQ to create custom audiences.
- You're going to target those who have engaged with visual content, be it yours or your competitor's.
- You'll be able to track conversions, and for the first time close the visual content discovery to purchase loop.
With budgets being set right now for campaigns around the Q4 holiday shopping season, being able to target those who are engaging with visual content opens up a brand-new strategy for discovery, awareness, and ultimately purchase.