ShareIQ, the earned media performance platform for brands, today launched a new product that for the first time gives marketers an instantaneous self-service report on the value of their earned media marketing on Facebook. Brands no longer need to worry about not knowing the ROI for their social media campaigns.
The free ShareIQ Facebook Earned Media Value Report (get it here: https://www.shareiq.com/shareiq-facebook-earned-media-value-report) lets brands measure their earned media the same way they measure paid media and advertising. ShareIQ uses an impression-based algorithm to quantify engagement with branded content (user-, influencer, or brand-generated images) across social media networks and the web. ShareIQ recommends a CPM (cost per thousand, the standard metric of online advertising) value for engagement which can be customized by users of the free tool. This allows paid, earned and social media teams to work with one metric that presents a unified view of the value they create.
The free ShareIQ Facebook Earned Media Value Report allows brands to:
- Measure earned media like paid media
- Discover new earned and paid media optimization opportunities
- Benchmark campaigns against key KPIs
- Explore new ways to create brand discovery
The ShareIQ Facebook Earned Media Value Report generates the CPM value for all of a brand’s earned media activities on its Facebook page or multiple pages. For many brands, Facebook is a key contributor to consumer engagement with brand content on social media. This analysis shows on a dollar basis the value that non-paid media activities contribute to marketing ROI. Once a marketer has access to these insights, they can work with a partner like ShareIQ to optimize their earned media across all of their marketing channels. This free report gives brands a preview of the type of insight they get from accessing the full ShareIQ platform.
In light of concerns about the value and efficacy of paid media/advertising, brands large and small are allocating greater resources to earned media marketing, including influencer marketing, content marketing, social media marketing and public relations. Until now, measuring the impact and value of earned media was difficult, casting doubt over the return on investment. Now that marketers finally have clarity about earned media’s contribution to their overall marketing mix, they can attribute value and allocate resources more effectively.
As the world moves more toward a social-media-driven and ad-blocked world, brands will have difficulty succeeding versus their competition if they don’t know the true value of their earned media. ShareIQ customers get the deepest level of insight and analytics about the lifetime performance of their earned media -- for their brands, their category and versus their competitors.