This week we launched a set of tools that give brands a new perspective on how they perform on social media channels versus their competition and get a deep read on return on marketing investment. Brands can really get excited about this because we’re the first company in the world to provide in-dash visualizations about competitive performance of product imagery.
With this enhancement to the ShareIQ platform, Competitive Analytics tell you how competitor A, B, C do across the web and on platforms like Instagram, Pinterest and Tumblr. We give you the tools you’ll need to benchmark your content engagement.
These tools help you compare overall performance of brand versus brand, or get more specific by comparing timeframes, or collections, or perhaps even types of imagery.
The insights here can easily be plugged in to connect and inform campaigns across the marketing organization, to get deep insights, for example, about how a competitor’s digital campaign launch may have impacted likes on Instagram or shares on Pinterest.
This new analytics capability not only delivers key marketing data about how social media, influencer marketing and earned media campaigns are performing, but it helps teams collaborate and ask new questions that can help sync up programs and enhance overall marketing ROI.