Celebrity “Sole Sisters” strutting city streets in lug-sole styles send signals to footwear fans that combat-style boots are back. From glossy fashion spreads to social media shares, it’s a good look for boot brands. But which influencers actually drive impact?
In Vogue’s FLASH: Jennifer Lopez is captured shopping in classic Tims, and Bella Hadid strides by in a pair of limited-release Off-White x Timberland soles. Gigi Hadid and Hailey Baldwin rock Dr. Martens combat-style boots. Sofia Richie slays in Louis Vuitton’s platform desert boots. Mary-Kate Olsen is spotted in The Row Fara’s stark white lace-ups. And the stately Brigitte Macron strolls along in a pair of Strategia military-style leather boots with gilded embroidery.
Whether brands and celebrities have endorsement agreements or stars are genuinely wearing their favorite kicks, ShareIQ can help brands assess the impact of their influence.
ShareIQ’s platform gives marketers access to insights, data and analytics that show how audiences are engaging with branded visual content. In addition to tracking branded images across the web, savvy marketers can also identify their brand’s most impactful influencers in order to get a measure of their social media seeding and sharing programs and see who is actually inspiring trends -- and driving revenue.
Brian Killen, ShareIQ Founder and CEO, shared with Adweek in "What Brands Can Learn from Celebrity Influencers" that celebritie -- “macro-influencers” -- have a major role to play in driving earned media value for brands.
“The Kardashians and Hadids are content creators, pushing the next viral Instagram post out into the world. The well-timed, art-directed, instantly meme-worthy nature and aesthetic of the next nude tree climbing photo,” said Killen, referencing the image of Kim Kardashian wearing only her Dr. Martens,“is something brands should be looking to for inspiration.”
Winning brands combine the tactics of celebrity influencers as well as micro-influencers to optimize their earned media value.
The ShareIQ software platform answers important questions for brands, such as:
- How much have my influencers grown my brand’s audience?
- Is engagement per influencer post growing or shrinking?
- What is my influencer’s reach compared with the competition?
- What is the lifetime value of my influencer’s posts overtime?
- What metrics can I use to show growth or where there’s room for improvement with my influencers?